The anti aging and skin care industries are huge. Millions or billions of dollars are spent by consumers on anti aging skin care treatments, and so there is big money to be made. And there are plenty of big companies in the anti aging and cosmetics industry that take advantage of this.

But sadly many of the anti aging skin care products that you buy just don’t really do very much. Unfortunately the cosmetics and skin care and anti aging industries are unregulated in the US and the companies can put just about anything they want in their products without proving that they work, and even without showing that the ingredients are safe for people to use.

So as well as the fact that many skin care products don’t work they can contain dangerous ingredients.

But despite this they sell huge amounts of these products that advertise their ability to make you look younger. Everywhere you look you see products telling you they will make you younger and look great.

So the challenge for the consumer is to navigate through all the hype and actually find a range of anti-aging skin care products that work and don’t contain potentially dangerous ingredients.

Here’s how not to choose a good anti aging product.

1. Make sure you don’t buy any anti-aging products that contain fragrances. The big companies put fragrances in their skin care ranges because they know we like to look younger and smell good.

But there’s 2 problems. Firstly the skin care cream you’re buying probably won’t do very much to make you look younger.

Secondly, fragrances are not good chemicals to put on your skin. Because that’s what they are, chemicals that smell good, and many of them aren’t that good for you. It’s the same with perfumes, for example, but if you apply a perfume it’s only a small squirt on one spot, it’s not massaged all over your face where it disappears, into your blood. So just use a perfume instead.

2. Don’t buy skin care creams that have collagen in them. Now this at first glance appears counterintuitive doesn’t it? Everyone knows that collagen, or the breakdown of collagen in your skin, leads to sagging and wrinkling of the skin so putting more collagen on must be good.

Yes and no. Yes we need to replace that lost collagen, and no adding it to the bottles of anti-aging products like those moisturizers and day creams and night creams and so on doesn’t work. It doesn’t work because collagen molecules are too large to penetrate the skin, and so it just stays on the surface.

The only way to increase the levels of collagen in our skin is to stimulate the skin to make more collagen itself.

So if putting the collagen in the bottle does nothing why is it in the bottle and why are those big name celebrities on TV telling you how well it works? Because they know there’s lots of money to be made. That having collagen in the bottles sells lots of bottles.

Even if it’s got dangerous ingredients in it like fragrances and doesn’t do all that much it still sells fast.

That’s marketing.

But there is a problem. It costs megabucks to pay that celebrity to go on TV and tell you how great the products are, and those fancy bottles cost a lot.

So even though that anti aging treatment doesn’t do much, other than make you smell better, it costs a bomb. And people assume if it costs that much it has to work.

There’s 2 things to avoid when looking for a good anti aging skin care treatment. There’s more, but that’s for another time, or visit my website.

Does all this mean that you should give up on anti aging creams and products because they don’t work? Not at all. There are excellent anti aging products that work fine, produced from ingredients from plants that are safe to use.

But they aren’t made by the big name brands but by small niche companies that you’ve probably never heard of. They don’t spend on TV advertising which is why the products are moderately priced and why you’ve never heard of them.

So don’t despair. I’ve given you some things to look for when buying an anti aging skin care product, and told you that there are excellent products available. Now it’s your turn to find them.

Find out more about Natural Skin Care Products that work? Head to Peter’s Website Natural Health-Natural Skin Care and learn more about Organic Antiaging Products.

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